The Report · Edition one · Swiss watchmaking

Your house, as four engines describe it.

17,820

Answers recorded

390

Roughly, of each house

This is all of them, plus the map of what produced them.

Every measured house receives its private letter without charge. The letter gives the house its position across the five verdicts. The Report gives the complete record behind that position.

Nine buyer questions, each put eleven times, give ninety-nine prompts in every market, on every engine, every day. Four engines, three markets, fifteen consecutive days: 17,820 recorded answers. English throughout. Every answer is read against all forty-six houses.

CHF 2,000

Identical for every measured house · Published, never negotiated

Fourteen pages·Five working days

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What the record shows about your house

You are being priced before anyone speaks to you.

Asked whether a house holds its value, the engines answer with a discount and no source behind it. The record holds how often that happened, in which markets, and what the claim appears to rest on.

Another house is being recommended in your place.

When a buyer asks what to consider at your price, the answer arrives carrying names. The record holds which names, how consistently they appeared, and the questions where your house was the one left out.

The machines have decided what kind of house you are.

They place the house at a tier and among a peer group, whether or not either matches what the house built. A maison of high watchmaking filed among accessible Swiss names has a problem no press release reaches.

Every damaging line was assembled from pages that have addresses.

The report traces the sources most likely to have produced it.

For a century the window did the choosing. The machines do it now, and they do it before the buyer has heard the name.

Alexandre Olive, on why the Index was begun.

What is in the fourteen pages

I

Your verdicts, complete

Every one of your recorded answers, sorted by the five verdicts, across all nine questions, four engines and three markets.
II

Across the window

How the verdicts fell over the fifteen consecutive days of the window, read as a window rather than as a grid of single days.
III

Engine by engine

Where you are named, where you are absent, and where you are replaced. Four engines, read separately, because they do not agree.
IV

Market by market

The United States, the United Kingdom and Singapore, read separately, because they do not agree either.
V

The discount trace

Where an engine steers a buyer away from your retail price, in the words the engine used, with the sources most likely to have produced it.
VI

Substitution

The houses that arrive in the answer when a buyer asks about yours, in order of how often they appeared.
VII

The field

Every house the engines named in the answers for your category, and how often, whether or not it was measured.
VIII

The sources

The publications, marketplaces, references and forums that decided your answers, by name and by address.
IX

Your baseline

The fixed position that the next edition measures movement against. This exists only if you hold this report.
X

The reading

Two pages, written by Alexandre Olive, on what the record says and what it does not.

Appendix · Method, verdict rules and intervals, so the house can audit the Index.

What it does not contain

A proposal, a price for work, or a plan to sell the house anything.

A ranking of houses, here or anywhere the Index publishes.

Any influence, in either direction, on how the house is measured.

Four ways to hold it · By scope, and by duration

The Private Letter · Every measured house, without charge

Know what the machines say in your name, before anyone else does.

The four products, by scope and by duration
	One edition	The year
Your house	The Report Know what the answer is costing you, and where. CHF 2,000	The Record The record kept current, month by month. CHF 5,000 / year
Your category	The Field What the recommended houses hold in common, and why they are chosen. CHF 7,500	The Record · Category Hold the category's movement as it happens. CHF 15,000 / year

The Record holds both of the year's Reports, and the year besides. The Record · Category holds both Fields.

What each product contains
	The Report	The Record	The Field	The Record · Category
Your house, in every product
Your verdicts, complete, with engine and market breakdowns	Included	Included	Included	Included
What the engines tell your buyers about paying full price	Included	Included	Included	Included
What the machines say your house is: tier, attributes, and the houses they file you with	Included	Included	Included	Included
Where the answer changes from one market to another	Included	Included	Included	Included
The houses arriving in the answer in your place	Included	Included	Included	Included
The sources deciding your answers	Included	Included	Included	Included
Your baseline for the next edition	Included	Included	Included	Included
Your category (The Field and The Record · Category)
Every measured house's verdicts, as recorded	Not included	Not included	Included	Included
What the recommended houses hold in common	Not included	Not included	Included	Included
The full source map for the category, by address	Not included	Not included	Included	Included
Where the category's price narrative is being written	Not included	Not included	Included	Included
Across the year (both Record tiers)
Both editions' records, and the trajectory against your baseline	Not included	Included	Not included	Included
A monthly note, sent only when something has moved	Not included	Included	Not included	Included
An alert when a verdict changes, a source is lost, or a new price claim appears	Not included	Included	Not included	Included
A quarterly reading of the pattern, in the author’s hand	Not included	Included	Not included	Included
The edition delivered forty-eight hours before publication	Not included	Included	Not included	Included

The Index sells to measured houses, for their own use. A house may share its record with its own advisers under the same terms. The products are not sold to agencies, vendors or intermediaries, and are not licensed for resale or for approaching other houses. The publisher declines requests that fall outside this.

Request any of these with the house's name in the subject line.
alexandre@eliaatelier.ch

What it lets you do on Monday

Brief your digital partner with a list of named sources rather than an instruction to improve.

Decide which market to correct first, on evidence, rather than on the market that shouts loudest internally.

Answer your chairman when he asks what artificial intelligence means for the house, with a number rather than an opinion.

See which of your competitors the engines have already chosen.

A house that takes its record next year will know its position. A house that takes it now will know its direction. That gap cannot be closed later, because the fifteen days of August 2026 will not be run again.

How it works

Write to alexandre@eliaatelier.ch from an address at the house. An invoice follows the same day, payable by card or transfer. The report is delivered within five working days of payment.

The Luxury Answer Index is published by ELIA Atelier and measures how AI answer engines describe the luxury industry. Edition one, published 27 August 2026, records 17,820 answers across 46 Swiss watch houses, nine buyer questions, four engines and three markets.

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